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Client Comments
"We don't actively manage delivery."
"Why aren't we meeting targets?"
"Why are we doing this now?"
Our
Observations
20%
of the time there is a...
PLANNING GAP
30%
of the time there is a...
CAPABILITY GAP
50%
of the time there is an...
INFORMATION GAP
Our Conclusions
Lack of focus =
need for strategy
Lack of expertise =
need for enablement
Lack of knowledge =
need for alignment
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10. Valuation: The Intersection of Consideration & Acceptance
Recently, I did an alignment assessment with a corporate executive team and they identified price as a competitive disadvantage. When I...

Brett Simpson
May 13, 20204 min read


9. Purpose: The Intersection of Change & Meaningfulness
Next time you’re with a leader, ask them what the purpose of their organization is. Then ask how that purpose differs from the...

Brett Simpson
May 6, 20203 min read


8. Innovation: The Intersection of Creativity & Motivation
Sometimes innovation arises from necessity. Other times from choice. Regardless, the goal is progress and the outcome is change. Change...

Brett Simpson
Apr 30, 20203 min read


7. Awareness: The Intersection of Information & Relevance
Think of the last time you made the right choice. What led you to it? Meaning, how did you know that would be the right choice? Now,...

Brett Simpson
Apr 22, 20204 min read


6. Risk-Tolerance: The Intersection of Opportunity & Valuation
Business decisions are an exercise in risk management. Is the decision right or wrong? What is the impact if it’s right? If it’s wrong?...

Brett Simpson
Apr 15, 20204 min read


5. Engagement: The Intersection of Purpose & Alignment
The holy grail of building a high-performance company is accomplished through engagement of the individuals that comprise it. Successful...

Brett Simpson
Apr 8, 20203 min read


4. Differentiation: The Intersection of Innovation & Awareness
Nature has mastered differentiation (i.e. fingerprints… snowflakes… zebra stripes…). Businesses are constantly striving to do the same in...

Brett Simpson
Apr 1, 20203 min read


3. Leadership: The Intersection of Engagement & Risk-Tolerance
Who do you think is a good leader? What is it about their leadership ability that you admire? I believe leaders are both born and made,...

Brett Simpson
Mar 26, 20204 min read
Elevate Simply’s ALIGNWELL, available at no cost through May 2020
Due to the impact the coronavirus pandemic is having on businesses globally and the resulting need for executive teams to collaborate and...

Brett Simpson
Mar 26, 20202 min read


2. Strategy: The Intersection of Leadership & Differentiation
Without strategy, execution is aimless at best. Strategy is the roadmap and rationale for execution. Although it’s the domain of the CEO...

Brett Simpson
Mar 19, 20203 min read


1. Performance: The Intersection of Strategy & Execution
What makes the performance of a company or an organization good or bad? Performance descriptors like high or low, great or terrible,...

Brett Simpson
Mar 11, 20204 min read


In my experience…mentors are magic
I’ve been lucky to have had people surrounding me my entire life that wanted the best for me, and were there to lend a hand, advice,...

Brett Simpson
Dec 12, 20193 min read


In my experience…soft skills save lives
Over the last five weeks I’ve averaged 10-12 meetings per week with people I didn’t previously know. My goal was to build my network,...

Brett Simpson
Dec 5, 20192 min read


In my experience…reflection requires discipline
How many paths of activity pull you in different directions each week? Probably more than you realize. I have four overall path...

Brett Simpson
Nov 26, 20193 min read


In my experience…community creates unity
I grew up in Troy, Michigan, a suburb of Detroit. It was a great place to grow up because there were lots of people, lots of diversity,...

Brett Simpson
Nov 21, 20193 min read


In my experience…leadership is lonely
Growing up I played competitive soccer. I was at best an average player that happened to be on a very good, successful team. Those were...

Brett Simpson
Nov 15, 20193 min read


In my experience…I wish I had done it sooner
My wife used to have one of those colorful, semi-transparent iMacs (hers was teal) with a handle on top. It felt and looked more like a...

Brett Simpson
Nov 6, 20193 min read


In my experience…no one cares as much as you do
One of my first entrepreneurial ventures was a retail soccer store my wife and I owned. Spoiler alert…it was a spectacular...

Brett Simpson
Nov 1, 20193 min read


In my experience…creativity is contagious
I admire artists across all artistic disciplines. Their ability create is inspiring. In business, creative talents exist in areas not...

Brett Simpson
Oct 24, 20192 min read


In my experience…(strategy) enablers > (strategy) inhibitors
I coached my daughters’ club soccer teams when they were young. After a few years I recognized they needed someone better than me to...

Brett Simpson
Oct 16, 20194 min read
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